Brand Love: Boden

I get about a million magazines and newspapers each month. Between some unused airline miles that forced us into about a dozen magazine subscriptions and my job in PR where I subscribe to everything and anything my client might be in, we get a lot. And, then there's catalogues. While many new ones don't catch my eye, I was immediately drawn to Boden's bright, bubbly cover with clothes that literally POP off the page. I was hooked. I devoured their entire Spring 2011 collection, enjoying not only the clothes but the creative, mix-and-match styling each look received.

While many of us are in gloomy, cold climates that practically force us into lots of black and grey, Boden is so refreshing right now. A UK brand, they've been in the US for a few years. How have I not heard of them?! Have you? To me, there's a slight J. Crew and LOFT feel going on, but at the same time, way different and wonderful.

Check out just a few of their looks here. There's gazillions more on their site at all price points. I could have posted loads of glorious striped tops and way more of their accessories. Right now, they're offering 15 percent off, plus free shipping and returns. Fun!

Happy Friday, gals. Live is up this weekend... and add some color! xo

  

 

Jersey Top Dress, $83.30

 

 Ruffle Top,  $49.30

 

Women's Neutral Knot Wedges, $125.80

Printed Cotton Top, $49.30

  Cropped Chinos, $57.80

Collarless Ruffle Shirt, $49.30 

Petal Clutch, $108.80