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The Average Girl's Guide: Yours Truly featured in Sun-Sentinel

The Average Girl's Guide

Tuesday, November 23, 2010

Yours Truly featured in Sun-Sentinel

Last week, I spoke to wonderful Sun-Sentinel reporter, Arlene Satchell, who was looking for locals who utilize social media to access serious deals during Black Friday and Cyber Monday. HELLO, that's me! Not only do I like to scout out the deals for myself, I love finding them for you gals! We're all about fashion, deals, food and fun... and deals are seriously important, right? Who wants to pay full price when you can get a faboo item for less?

So thrilled Arlene included me -- the average gal -- in the story! I included it below, and you can access the full story here.


Alyson Seligman, of Palm Beach Gardens, who runs The Average Girl's Guide blog has definitely noticed an uptick in retailers' use of Facebook and Twitter this year as they seek to reach their target demographics.


Seligman typically scours these social networking sites for deals she can post on her blog.

This year, in addition to pre-Black Friday and Black Friday deals and discounts, retailers are also posting holiday store hours on these sites, Seligman said.

For heavy social media users like Seligman, getting shopping deals through a platform like Facebook, where they already tend to look for other key information, is like having "one-stop access to every facet of your life."

Although not a fan of Black Friday brick-and-mortar shopping, Seligman, 30, is advising shoppers to research social networking sites for both in-store and online holiday deals.

More retailers than ever will be touting offers there.

"Social media is a smart way to do this and if a retailer isn't using it, they're missing the boat," Seligman said.

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