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The Average Girl's Guide: Savvy Shopping: LOFT Love

The Average Girl's Guide

Friday, January 14, 2011

Savvy Shopping: LOFT Love

Has anyone else noticed that lately LOFT (formerly Ann Taylor Loft) has been rolling out consistently stylish, casual chic looks that make me want to buy the entire store? They're killing it big-time! Best of all, they have monster sales so you can rock their looks at a fraction of the regular price. This weekend, get 40% off your entire purchase with code: ENTIRE. So, what better time than to show you some of my favorite finds? While it might be a snowpocalypse in every state but mine (though I am jealous of your snow angels and snow days!), look to LOFT right now for transitional pieces to take you effortlessly from winter to spring.

One bit of advice (which you should do with all garments, I suppose): carefully read the "care label." If even a tee says hand wash or dry clean only, they really mean it! In just one wash, my fuchsia tee was totally done because apparently I was suppose to hand wash. Really?? My tee? Think I should start reading these before I buy! Lesson learned.

Regardless, I still want it all. Ya hear that, LOFT?
I WANT IT ALL! xo

Nautical striped tee, $49.50  (love the contrast with the blue bead necklace)



Raglan sweater jacket, $59.50 (the stand-up collar & classic buttons add sophistication to a comfy coat; wish the purple blouse came, too!)

Pansy Blooms Ruffle Shell, 49.50 (pair now with maroon, green khaki or deep red cardigan; gorg for work or cas' with dark, wide leg denims)


Metallic skirt, $69.50 (the perfect "you'll have forever" skirt. wear now with tights, sans this spring;
note the booties, see next pic!)
Shirlie open toe bootie, 99.50 (wear now with tights or socks, obsess about them all-year-long)

Pleated neck sheath dress, $89.50 (online exclusive). Identical to a BCBG number, but 1/4 the price!

 
Which looks are you coveting? Have I coerced you into some win-ing (winter/spring!) shopping?? (remember, 40% off these prices right now!)

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6 Comments:

  • At January 14, 2011 at 7:12 AM , Blogger Jules said...

    So funny. I was just browsing around their site this morning. They had a ruffle trench coat I loved, but I didn’t like the color that was left and I think they only had one size.

    The Pansy Blooms Shell is really pretty!

     
  • At January 14, 2011 at 7:14 AM , Blogger Grace (The Stripe) said...

    I know it! LOVING Loft right now - and never thought I'd say that! I'm coveting all of the striped tops... (obviously!) And those ankle booties are amazing -great find!

    xx grace
    stripesandsequins.com

     
  • At January 14, 2011 at 9:25 AM , Blogger Tote said...

    They really do have some nice things. I love the special 40% off sales!

     
  • At January 14, 2011 at 9:41 AM , Blogger Leeann @ Join the Gossip said...

    Thanks for the #FF this morning :) That was very sweet of you!

    I didn't even know they changed the name to just LOFT because I don't shop there all that often, but when I do I find great items! I need to make my way there more. Now that I know about the 40% off I need to take a looksie ;)

    Great blog!!

     
  • At January 14, 2011 at 1:17 PM , Blogger Alyson said...

    Thanks, gals!! I am totally loving their things.
    Jules: did you check online for the item? Loving that blouse, too!
    Grace: adore the striped tops, too... there's about five I wanted to include in this post. Haha.
    Tote: LOVE a big sale. :)
    And, Leann: my pleasure! Love finding new blogs/gals. I didn't shop there for ages, but lately? Awesome! Worth another look. Totally seperated it's vide from Ann Taylor.

     
  • At January 14, 2011 at 3:54 PM , Blogger Unknown said...

    Loving their new line! My sister in law turned me on to the new looks and now I am obsessed! I was there a few weeks ago and they were having bogo in the entire store! They always have 40 % off coupons floating around :)

     

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